Who We Are: Articulate Rise Onboarding Module
Who We Are is the first learner-facing module in a five-component onboarding solution designed for Bloome & Co., a fictional women's clothing and accessories boutique. New sales associates complete it during their first week before their first solo shift. The module covers the brand's origin story and founding philosophy, the customer Bloome & Co. is built to serve, and the four values that guide how the team works. It runs approximately 15 minutes and is built as a standalone module that can be assigned to any new hire regardless of role, with a Storyline block embedded for the scenario and reflection activities.
The Idea Behind It
This module is built on a sequencing decision: brand context before selling skills. The performance analysis behind this case study found that new associates were being put on the floor without understanding who Bloome & Co. was or who its customer was. Teaching sales techniques into that vacuum would not have worked. The module addresses the foundation first, using a founder audio message in Lesson 2 to make the brand story feel like a direct welcome from leadership rather than something read in a handbook.
Each interaction type was chosen deliberately for the nature of the content it carries. The labeled graphic in the customer lesson makes a profile scannable and exploratory rather than a static list. The accordion lets learners move through the values at their own pace. The "Values in Action" tabs pair each abstract principle with a concrete floor scenario so the values land as real behaviors, not aspirational words. The embedded Storyline scenario extends the module into practiced application. And the final reflection prompt is intentionally ungraded, asking learners to connect what they just absorbed to something they already know from their own experience as customers.
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Software Used
Articulate Rise, Articulate Storyline, ElevenLabs, Google Gemini Image Generation (Nano Banana)
Highlights
Founder audio message from Maya Bloome: A 43-second ElevenLabs-generated audio embedded in Rise's multimedia block, paired with a founder photo. Makes the brand story feel like a personal welcome from leadership rather than institutional copy. Learners hear the why behind the boutique before they ever touch a product.
A range of native Rise interactive elements: The module uses a number of interactive elements such as flashcards, labeled graphics, scenario-based knowledge checks, accordion blocks, and tabs blocks to present content interactively throughout, each chosen to match the nature of the content it carries.
Embedded Storyline text input block: A text input block has been embedded in Rise using Storyline. It encourages users to reflect on their learnings and enter their thoughts right within the module.
